Cosmetic Surgery Amongst Baby Boomers

In Birmingham, AL

By Blake Raggio MD

c_0002_intro revision necklift.jpg

Published on November 2023

Cosmetic Surgery Amongst Baby Boomers

Cosmetic Surgery Trends-In General
Self-improvement takes its shape in many forms, whether dieting, exercising, meditating, reading, or picking up a new hobby. With that said, one self-improvement element has become more mainstream over the last two decades-Cosmetic Plastic Surgery.

Whether it be due to a culture where appearance seemingly drives societal norms (e.g., Hollywood, social media) or where “selfies” and virtual meetings (e.g., Zoom) have become more commonplace, one thing is for sure, that is Cosmetic Procedures have become increasingly popular over the last several years, especially for baby boomers.

According to The Aesthetic Society’s National Databank of Statistics, nearly 1.5 million cosmetic surgical procedures were performed in 2019, marking a 6.2% increase compared to 2015. Similarly, there has been a 13.3% rise in non-surgical cosmetic procedures since 2015, with nearly 3.1 million procedures performed in 2019.

Cosmetic Surgery Trends – Baby Boomers
Older adults (ages 51 and up) represent many patients undergoing cosmetic procedures, constituting 39% of the aesthetic surgical patient population. Nearly 571,000 cosmetic surgical procedures were performed in this older population, with some of the most popular procedures being Facelift, Eyelid Surgery, and Liposuction, amongst others.

Regarding non-surgical therapy, older adults underwent nearly 1.5 million procedures in 2019, representing roughly 47% of the non-surgical aesthetic patient population. Among these non-surgical interventions, some of the most common procedures performed included injectables such as botulinum toxin (e.g., Botox, Dysport, Xeomin, Jeuveau) and a wide variety of dermal fillers from reputable companies such as Allergan (Juvederm), Galderma (Restylane, Sculptra), and Merz (Belotero, Radiesse), to name a few.

Why are Cosmetic Procedures so popular amongst older adults?Cosmetic Surgery has become a widely accepted practice for older adults, including men and women alike, and there are many reasons for this increasing popularity over the last several years.

For one, the social stigma surrounding the aesthetic plastic surgery field is nearly gone. This is especially true as more and more people, including older adults, focus on their outward appearance regarding their health and self-improvement. Perhaps the Baby Boomers understand what scientists have known for years: attractive people tend to be more successful in life.

For instance, data suggests more attractive people tend to be more successful in the workplace. For that reason, Baby Boomers often use cosmetic procedures to remain competitive in the workplace, where younger colleagues dominate. For other older adults, an improved appearance may restore their confidence and help improve their love lives.

Another reason for Baby Boomers’ increased participation in Cosmetic Procedures includes the widespread use of social media (e.g., Facebook, Instagram), which has opened the door for more straightforward sharing about one’s Aesthetic Plastic Surgery “experience.” This added familiarity and comfortability with cosmetic procedures promotes increased participation by the older adult population.

Whatever the reason, the Baby boomers represent many patients who experience all the incredible benefits of undergoing cosmetic procedures to improve or maintain one’s appearance.

Whether you are considering a facelift to look your best for your daughter’s upcoming wedding or are interested in receiving filler under your eyes to look less tired, you should consult a physician with specialty training in the area you want to improve. Furthermore, ensure your doctor is well-versed in surgical and non-surgical facial rejuvenation procedures to guarantee a comprehensive evaluation. Lastly, choose a surgeon whom you trust.

Lastly, choose a surgeon whom you trust.
There are few things more important than
your relationship with your doctor.
In Good Health,

Blake Raggio, M.D
Double Board Certified Facial Plastic Surgeon

View Article

Schedule A Consultation

Contact Us

Patient reviews

  • Torrey

    5 Star Review

    I am a week post-op from my cosmetic rhinoplasty with Dr. Blake Raggio, a Facial Plastic Surgeon here in Birmingham, Alabama. I just had my cast removed today and I could not be happier with my results already!

  • Jessica

    5 Star Review

    Thank you, Dr. Blake Raggio, for the excellent work on my nose. The Rhinoplasty to correct the deviated septum and nostril closure went so smoothly. My breathing has improved and the before and after pictures were amazing. Your knowledge and skills improved my health and facial profile.

  • Pamela

    5 Star Review

    Dr. Blake Raggio is an amazing Facial Plastic Surgeon. I am one week out from having my
    Blepharoplasty and Browlift and could not be more pleased. Not only is he a talented Facial Plastic Surgeon he also has a wonderful bedside manner.

  • Elizabeth

    5 Star Review

    Dr. Raggio and staff get an A+ for their superb care! From the time you walk in the door to the time you leave, you will be treated like family! Best of all you’ll leave looking younger and feeling good! You can’t beat the care and compassion from Dr Raggio and his staff!

  • Chelsea

    5 Star Review

    Dr. Raggio is the absolute best! He listens and is very precise with his injections. I am extremely happy with the results I have gotten with him. He does not push any services on you, either. I have uploaded two pictures to show the difference. I get Botox and lip filler.

  • Sheila

    5 Star Review

    I went to Dr Reggio for my eyelids. They were folding over. I was scared to have the surgery but the right eye was bothering me. So I decided to have the surgery and this Doctor is such a delight and kind-hearted. I am very, very happy with the way my surgery turned out. I would highly recommend Dr. Raggio to anyone!

Patient Resources

We’re here to help, with a number of patient resources designed to make your experience as comfortable as possible. Read through the materials below, and don’t hesitate to reach out and set up your consultation to learn more about what we can do for you.

Patient Forms

Online Forms


Learn More


Sign Up

Call Text Schedule Gallery